With the tremendous technological advancements in the area of Information technology, it has become incredibly easy for all of us to make our stuff famous all around the globe. Simultaneously, being recognised and stand out in a mob is an enormous task. To be able to make your page (either a website or a blog), visible on any search engine, requires a set of simple rules and regulations to be followed. A legal set of this rule and regulations that improve the ranking of your page, to be readily available and accessible for any search engine, is called search engine optimisation (SEO). The name is so because the owner of the web page optimises his website by following this simple set of rules. Simultaneously, through proper optimisation, the web page not only becomes readily available on the search engines, but it also helps the owner to improve the quality of his website by making some user-friendly amends. This way, it becomes very easy for the user to type his desired search and get the most appropriate and highly matched results on top of all results, and you as owner get to show your stuff widely. Because after taking the search query from the user, the search engine tries to place the most important and highly appropriate web pages as original pages of the search results. So to make your stuff reachable to everyone and to get more search hits, a highly SEO optimised web page is of utmost importance. So, what are these tips or rules that guarantee a perfect web page optimisation?
There are two types of SEO Optimisations, first On-Site SEO, and the other is Off-Site SEO. As the terms indicate themselves, the On-Page or On-Site SEO includes the complete set of optimisation that you do on the publically visible part of your web page. While the Off-site SEO includes everything that you do to optimise your page other than On-page changes. Off-site SEO is also called as link building. Link building is one of the major factors that a search uses, the more is the number of incoming links to a web page, the more are the chances that it will appear high in results. These incoming links act as the trust signals of the web page, so the signals from a well- known link can help increase your web page ranking, one the other hand if the signals are from paid links or other article directories, then these links pose an adverse effect on the ranking of your page.
On-Page SEO optimisation:
Title Tag: The most important and fundamental factor for On-Page SEO is the presence of your keyword in your title, this thing is called title tagging. Following are some of the essential characteristics that your page title must have,
- It should clearly describe the primary purpose of the website.
- Make sure that your keyword is at or close to the start of your title line. As it effects on the accessibility of search engine to locate this word more quickly than the other pages.
- An addition of Modifiers to the title tag helps the search engine to locate the possible longer versions of your specified keyword.
- The addition of H1 header tags around your title and in the content help your page recognised. Be attentive while coding your page, and make sure that the title of your page must contain H1 tag. Now there is a whole lot of header tags available from h1 to h6.
H2 Tags: Enclose you page’s subheading or subheadings with H2 tags. Here you can use your particular keyword again, other than already utilised in the title tag.
Meta Tag: Meta tag is used in the description of the title of your page. It is more like a brief summary of the whole content, that what you are going to present on your page. The words from your description arise in the keyword search of the search engine. So make sure that other words related to your specified keyword, must come in the first 100-150 words of your page. Be wise not to repeat your title in the page, and try not to add a cluster of keywords. Using a meta tag is more like advertising your product, and describing that how and why it stands out in the particular field.
SEO Friendly Link Structure: Do not use haphazard URLs. Try to make an easy, and right URL, which is short but rich with the presence of keyword. It has been studied that shorter links tend to get higher search engine rankings. If you have some related keywords, then you can hyphenate these words to separate from each other and to make a reasonable URL.
Image Tagging/ Image Optimisation: Introduction of a picture in your web page buy you more time, and decrease the chances of your page getting lost among other similar content pages. While adding a description of your image, wrap your keyword with inverted commas. Thus, not only giving weight to your page, but also increasing the chances of your page’s recognition in separate image search too.
Breadcrumb: Presence of breadcrumbs on your page means that you have added different links to aid your users in navigation within your page. Some blogging sites create these breadcrumb on their own.
Latent Semantic Indexing (LSI): LSI represents a set of relevant keywords, closely related to your particular keyword. LSI keywords are used by search engines to optimise the overall relevancy of the page, and its quality in response to the user’s search.
Long Content: Length matters a lot in SEO optimisation. The more you add to the exact word count of your web page, the more are the chances of its high ranking.
Social Media Buttons: Introduction of social media sharing options increase the visibility of your content through more than one resource. It is not directly linked with search engine optimisation, yet it increases your site’s visibility at different places.
Have a look at this Google Article which explains whether we need SEO for our websites.